Responsibilities

The Program Manager – Digital Philanthropy is responsible for elevating, evangelizing and implementing online giving strategies across Seattle Children's Foundation and Guild Association (FGA). The role is a deeply knowledgeable advocate for philanthropy in online-focused conversations. This position will collaborate closely with stakeholders across FGA programs, vendors, and internal and external partners. While an emphasis may be placed on the acquisition and cultivation of individual annual donors, campaigns can support all FGA teams and levels of the donor giving pyramid, from welcoming to engaging to soliciting to create a comprehensive online philanthropic experience and establish Seattle Children's as a predominant and trusted charity in the online space.

#LI-JC1

Job Posting Addendum

Own strategy for expanded deployment of Foundation and Guild Association (FGA) fundraising tools, including Salesforce, Classy and Match360.
Work with internal Foundation and Guild Association teams to expand the use of paid search and paid social media campaigns across fundraising teams. Own the fundraising strategy and analysis of performance and paid media campaigns, partnering with Marketing and Communications on implementation. Accountable for traffic qualification, generation, and conversion.
A/B test donation amounts, language, layouts and send rates to measure campaign effectiveness. Optimize digital communications for open rates and click-throughs. Identify technologies (either new or existing within Seattle Children’s) to leverage dynamic content and opportunities for A/B and multivariate campaigns.
Serve as FGA owner and liaison for alignment and integration of UTMs and source codes into Google Tag Manager to improve performance tracking and SEO optimization. Streamline reporting and access to Google Tag Manager to consolidate accounts and maintain a historical archive of previous campaigns.
Identify, create and oversee new processes for integrated digital creative reviews, asset deployment, and ongoing optimization and management.
Serve as FGA subject matter expert for current and emerging online tracking policies for digital retargeting
Working closely with internal teams, responsible for optimizing all current online content and guiding the creation of new content from the perspective of search engine optimization. Partner with social media, content marketing, PR and other channel stakeholders, utilizing an SEO lens to optimizing copy, backlinks, and landing pages.
Partner with Data team and Development team project/program managers and internal partners to produce dashboards and reports for Development, Donor Experience and Guild leaders sharing digital philanthropy results, opportunities, trends and successes to inform donor and program strategies.
In close collaboration with internal teams, serve as Development Team lead for the creation of a fundraising technology roadmap.

Requirements

Required Education/Experience:

Bachelor’s degree in Computer Science, or related field, including Marketing, Communications, Business Administration, or equivalent experience that demonstrates knowledge and competency.
Seven (7) years overall program management experience; including three (3) years experience in a lead role overseeing program/project management.
Experience managing complex projects across team and programs.
Successful track record convening and facilitating dialogue with multiple and diverse stakeholders.

Required Credentials:

Preferred:

Conversion rate optimization experience with background knowledge of UI/UX design and web optimization
Search engine optimization experience with a background knowledge of content creation and traffic generation
High competence with Google Analytics and Google Tag Manager
Proven ability to develop creative and effective testing approaches
Passion for analytics and a proven track record analyzing campaign performance and ROI
Proficiency with Microsoft Office (Word, Excel, PowerPoint & Outlook, Teams) and Smartsheet.

Min to Max Hourly Salary

$44.46 - $66.69 /hr

Min to Max Annual Salary

$92,482.00 - $138,723.00 /yr

Salary Information

This compensation range was calculated based on full-time employment (2080 hours worked per calendar year). Offers are determined by multiple factors including equity, skills, experience, and expertise, and may vary within the range provided.

Disclaimer for Out of State Applicants

This compensation range is specific to Seattle, positions located outside of Seattle may be compensated differently depending on various factors.

Benefits Information

Seattle Children's offers a generous benefit package, including medical, dental, and vision plans, 403(b), life insurance, paid time off, tuition reimbursement, and more. Click here for more information.

About Us

Hope. Care. Cure. These three simple words capture what we do at Seattle Children’s –- to help every child live the healthiest
and most fulfilling life possible. Are you ready to engage with a mission-driven organization that is life-changing to many,
and touches the hearts of all? #HOPECARECURE

Our founding promise to the community is as valid today as it was over a century ago: we will care for all children in our region,
regardless of the families’ ability to pay. Together, we deliver superior patient care, advance new discoveries and treatments
through pediatric research, and serve as the pediatric and adolescent, academic medical center for Washington,
Alaska, Montana and Idaho – the largest region of any children’s hospital in the country.

In 2022, U.S. News & World Report once again ranked Seattle Children’s among the nation’s best children’s hospitals – for the 30th year in a row.
For more than a decade, Seattle Children’s has been nationally ranked in all 10 specialty areas evaluated by U.S. News & World Report. We are honored to be the top-ranked pediatric hospital in Washington and the Pacific Northwest.

As a Magnet designated institution, and classified among America’s best large employers by Forbes, we recognize the importance of hiring
and developing great talent to provide best-in-class care to the patients and families we serve. Our organizational DNA takes form in
our core values: Compassion, Excellence, Integrity, Collaboration,
Equity and Innovation. Whether it’s delivering frontline care to our patients in a kind and caring manner, practicing the highest standards of quality
and safety, or being relentlessly curious as we work towards eradicating childhood diseases, these values are the fabric of our culture and community.
The future starts here.

Our Commitment to Diversity

Our community welcomes diverse experiences, backgrounds, and thoughts as this is what drives our spirit of inquiry and allows us to better connect with our
increasingly diverse patients and families. Our organization recruits, employs, trains, compensates, and promotes without regard to race, religion, color, national origin,
gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran,
status as an individual with a disability, or other applicable legally protected characteristics.

The people who work at Seattle Children's are members of a community that seeks to respect and celebrate all the qualities that make each of us unique. Each of us is empowered to be ourselves within this community, which cultivates and promotes equity,
diversity, and inclusion at all levels.

Seattle Children's is proud to be an Equal Opportunity Workplace and Affirmative Action Employer.

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