Director of Marketing

Our client, a well-established nonprofit educational development and publishing house, is seeking a Director of Marketing. With a rich history spanning over four decades, this organization has earned a reputation for developing research-backed and evidence-based resources that are widely utilized by educators and students worldwide in the K12 market.

The Director of Marketing is responsible for providing strategic and tactical leadership for the Marketing department. Reporting to the CEO, the Director of Marketing is responsible for developing strategic plans in alignment with the organization’s overall direction with the end goal of ensuring the client achieves its annual and long-term performance metrics. They are expected to articulate and use a well-designed data analysis plan as insight for engaging and maintain engagement of current and potential customers and to inform all marketing communication and advertising campaign decisions and actions. This position is responsible for creating and implementing a comprehensive Marketing plan and for heavy collaboration on sales and business development plans.

This person develops and oversees short- and long-term and annual marketing, communications and promotional projects for all of their client’s programs, products and services and oversees the quality control and project management process as a key tool for protecting brand integrity and reputation.

The Director of Marketing is also responsible for overseeing and planning for their client’s social media strategy and for ensuring desired messaging are consistently communicated internally and externally and for their annual conference. They are responsible for ensuring the company’s websites have quality marketing messages and are operating correctly.

Our client is looking for a data-driven marketing leader who specializes in creating a full-funnel marketing funnel strategy. This position is responsible for designing and overseeing the use of a variety of integrated digital and print marketing strategy to attract site traffic, convert that traffic into new leads, nurturing those leads and working closely with the sales team to convert the leads into customers.

Location: Candidates must be able to commute daily into the Turner Falls, Massachusetts office.

Compensation: $

Supervises: All marketing staff

Key Responsibilities:

Planning, designing and implementing marketing and promotional campaign projects.

Creates and implements an annual strategic plan aligned to client’s revenue streams metrics, marketing and business development goals. Evaluates and adjusts that plan on a regular and on-going basis for effectiveness to achieve desired results and return on investment.
Responsible for development annual and on-going marketing projects and ensuring each project follows a well-designed quality control and development process that supports on time and on budget completion and execution of the project.
Ensures that each marketing project has a unique identity and that they are developed with the intention to achieve or exceed annual goals. Leads a departmental culture that is nimble and flexible (growth mindset) so as to quickly adapt and improve strategies and activities based upon quality data and feedback. Leads the production of high-quality catalogues and other print and digital sales materials. Responsible for the collaboration needed to ensure the editorial and design direction for all marketing materials are accurate, consistent and internally vetted prior to release.
Oversees the curation and management of marketing assets.
Responsible for and oversees regular marketing research and measuring the success of a campaign with an emphasis on analysis, insight, and recommended action.

Well-Designed Digital and Cross-Promotional Plans

Responsible for leading brand marketing campaign intended to engage and empower the target audience.
Ensures that marketing plans and activities are understood as an investment and each plan has a clearly identified expected return on the investment.
Responsible for developing a set of annual communication plans that follow an editorial calendar and ensure that each plan has the required a bank of materials/assets.
Conducts ongoing evaluation of the effectiveness of plan activities and sets expectations, improvement and changes based upon data analysis and feedback.
Responsible for creating, implementing and collaborating on timely individual program and cross-promotional strategies and activities.

Brand Integrity and Websites

Constantly improves website’s SEO.
Responsible for providing leadership and collaborating with the Leadership Team to ensure all of the company’s websites meet the primary for sales, marketing, brand recognition and customer ease of use.
A source for promoting goodwill among customers and prospects, and delivering strong marketing messages.
Ensures websites SEO are maximized, are beautifully designed, easy to navigate, sensibly organized, frequently updated and inspiring.
Collaborates with leadership team on the development and e-commerce functions of the company’s websites and on content development and design.
Responsible for ensuring all print and digital marketing materials are branded appropriately and free of grammatical errors, easy to read and process, well-designed and presented with integrity and consistency.
Ensures there is a consistent marketing message across the organization, including unified messaging via emails, phone messages, and other external communications.
Oversees media relations, has a regular press release schedule, and provides tools for customers to complete their own press release.
Ensures that the company uses communication tools that are well suited to the current and future audience.

Collaborates and Acts on Strategy

In collaboration with other directors, design, support, and oversee cross-functional teams as appropriate to carry out marketing activities.
Lead a collaborative effort between the marketing staff and other departments to plan all aspects of the company’s conferences, panels and forums, and secondary events.
Collaborates with relevant leaders to generate campaigns that drive sales of services and products.
Collaborates with other leaders to plan and implement the company’s annual conference.
Collaborates with research efforts to develop and share research data or to conduct market research and to support education, engagement and advocacy communications.
Collaborates with other publishing and programs on asset creation and for print and digital product development, social media assets including photography and videography.

Other Duties

Plan, develop, implement and monitor marketing department’s annual budget.
Serves on the client’s leadership team, playing a key role in setting and executing on organizational strategy.
Attend Board meetings as needed, assisting the CEO with preparation of materials and reports.

Experience Requirements:

Bachelor’s degree in marketing is required; will consider advanced marketing leadership with relevant degree such as journalism, education, or business.
A minimum of 6 years of progressive leadership experience that logically drives to leading a marketing department is required.
Advanced knowledge and experience with at least 1 year of implementation in HubSpot, preferred; familiarity with Salesforce, Word Press and Woo-Commerce a plus. Must be able to quickly learn, master and guide others in the use of digital marketing tools and platforms.
Comfortable communication with multiple levels with professionals.
Able to lead and grow a team of high-performing marketing talent.
Experienced in communicating with multiple educational professional audiences, preferred
Able to operate on both a tactical and a strategic level, overseeing a highly effective teams while also collaborating with colleagues to develop new, innovative marketing solutions.
High accountability for performance; goal oriented, flexible, and creative under pressure.
Strong leadership skills and the ability to hire, train, and motivate team members.
Occasional travel may be required
Regular and reliable on-site attendance.
Maintains membership in a professional organization, such as the American Marketing Association (AMA); keeps informed of developments in the fields of communications, marketing, advertising and education and use this information to help our client operate with initiative and innovation.
Disposition is consistently professional, cooperative and collegial as evidenced by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.
Ability to use a computer for up to 8 hours per day, with breaks and lunch.
Ability to talk on the telephone for up to 4 hours per day.
Ability to travel by airplane and automobile.
Ability to lift 30 pounds on occasion

More about our client: Our client believes that educating all children is the most important work in the world. Their vision is to influence and inspire a world-class education for every student in every school, every day, and to bring hope and joy to educators and students alike.

Benefits include: Medical, Dental and Vision; Paid vacation, sick and personal time; 403B retirement and employer match; cafeteria cash and more.

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