· Implements membership and wellness strategies that support the recruitment of new members and engagement and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
· Develop and implement new innovative cause-driven programming that promotes Youth Development, Healthy Living and Social Responsibility.
· Responsible for the development, growth and expansion of all wellness programming.
· Responsible for assuring high standards of program quality and safety in accordance with YMCA safety and risk management policies.
· Recruits, hires, trains, develops, schedules and directs Welcome Center and Wellness staff team. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
· Promotes membership and program enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone inquiries, walk-in and web registrations.
· Coordinates branch marketing efforts for membership and programs, including program guide, website, social media and sharing stories of impact. Serves as branch brand ambassador.
· Participates in the planning of the annual budget; manages and implements the approved budget for membership and wellness and takes appropriate action to correct variances. Incorporates sales goals and essential reporting.
· Ensure proper implementation of Welcome Center and Wellness procedures. Reviews and updates procedures and communicates changes to staff. Coordinate with the Finance team as necessary on financial transactions including oversight of daily cash reporting, bank draft and insufficient funds.
· Organizes membership and wellness events at the YMCA and represents the YMCA at community events to promote the YMCA. Forges strong community relationships and collaborations with other local organizations and businesses.
· Leads the branch and community partner teams for Chronic Disease programming and Shaping Eastern Union County. Coordinates with the Associate Executive Director to organize and lead the collaborative.
· Leads assigned aspects of Annual Support Campaign fundraising
· Weekend and evening hours are required. Schedule may vary and requires flexibility and availability to attend community events.
· Perform other related duties as assigned by the Associate Branch Executive Director.