1. Supervises branch executive directors within their territory to assure sound operations. Provides leadership and direction to the branches by coaching branch executives and by providing overall support to the branch boards and volunteers. Monitors monthly financial reports to assure that revenue targets are met and expenses are controlled.
2. Ensures the operational growth of the branches through program expansion, member recruitment and retention, pricing strategies, new site development, collaborations, and mergers and acquisitions.
3. Identifies potential areas for branch cooperative programming to accomplish YMCA goals, and works with staff groups to develop and implement programs. Assists branch staff in the planning, development and implementation of new program initiatives and activities.
4. In conjunction with Association leadership team, develops annual membership goals and conducts site and branch reviews for evaluation execution.
5. Develops, introduces and evaluates effectiveness of association-wide strategies to attract, recruit and retain members including innovative marketing strategies, utilizing sales and closing techniques, driving branch engagement and determining association training and support needs.
6. Analyzes membership data, researches and makes recommendations on new membership benefits, developing cost-benefit analysis for potential new programs, pricing, benefits and value, making recommendations to the association leaders.
7. Provides reports to staff, committees, and senior leadership.
8. Provides staff leadership to assigned committees, teams and events.