By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good!
Job Description:
WHY CHOOSE US? As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
The American Red Cross is currently seeking a User Experience Strategist to support the National Head Quarters Marketing Team. This position is fully remote and can be located anywhere in the US.
WHAT YOU NEED TO KNOW:
The User Experience Strategist (UXS) is tasked with creating and maintaining intuitive, engaging, and highly effective experiences across our website and mobile app. This role combines a strategic vision, deep analytical curiosity, expertise in UX optimization and project management to create engaging, accessible, and user-friendly digital experiences. UXS will be the primary SME (Subject Matter Expert) in owning and optimizing web and app end-to-end user journeys, web/app analytics, testing and optimization workstream and continuous conversion improvement, and establishing/maintaining a cohesive design/experience system. The UXS will work closely with marketing, web developers, designers, and other departments to align our website and app with business goals and our mission, enhancing the overall digital presence and user/donor satisfaction.
WHERE YOUR CAREER IS A FORCE GOOD:
UX Strategy
Be a lead point-of-contact in the future strategy work and major projects.
Lead the user experience process and governance, establishing/maintaining a design system.
Utilize customer journey mapping, wireframing, usability testing and data-driven insights to identify key touchpoints and optimize user flow to increase conversions and intuitiveness.
Researches, strategizes, and defines effective new-features, user interfaces and interaction styles to improve user productivity, including insight into emerging design and technology trends; develops creative solutions to complex problems.
Ensure that the web/app UX aligns with our marketing strategy and mission, adhering to legal standards, including data privacy regulations, accessibility guidelines, and security protocols.
Partner with the website and app Product Owner (PO) in defining standards/requirements for information architecture, site maps, functional prototypes, and functional specifications/requirements.
Work alongside of the PO day-to-day in identifying areas of improvement, building out the backlog, and see through the implementation process, including but not limited to necessary user testing.
Testing and Optimization (T&O)
Lead web/app testing, optimization and conversion rate improvement efforts.
Ensure that website pages are optimized for both desktop and mobile devices to maximize reach and effectiveness, understanding the nuances of situational user behavior.
Analytics
Utilize web analytics tools to monitor website performance and KPIs and generate reports to inform data-driven decision-making and continuous improvement.
Build clear CRO reports to track and communicate current state and new state.
Interpret analytics data to identify user behavior and make recommendations for improved user experiences.
Partnerships and Support Relationships
Developers and other IT functions.
Marketing program managers, SEO, content, and design teams.
Other user/donor interacting functions.
WHAT YOU NEED TO SUCCEED:
REQUIREMENTS:
Education: Bachelor’s degree or equivalent experience required.
Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required.
Skills & Abilities: Excellent written, oral, and interpersonal communication skills. Excellent presentation skills. Ability to work on a team. Proven ability to use market feedback and own expertise to determine best user experience across digital products and services. Ability to work under pressure in a dynamic and multidimensional environment. Experience in project management. Experience in content development. Ability to work with internal business owners as well as external agencies. Knowledge of Red Cross structure and operations preferred.
WHAT WILL GIVE YOU THE COMPETITIVE EDGE:
Significant expertise working as a User Experience Strategist, highly desirable.
BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
Medical, Dental Vision plans.
Health Spending Accounts & Flexible Spending Accounts.
PTO: 19 days a year.
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays.
401K with 5% match.
Paid Family Leave.
Employee Assistance.
Disability and Insurance: Short + Long Term.
Service Awards and recognition.
Apply now! Joining our team will provide you with the opportunity to make a difference every day.
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.