Job Summary
Title: Manager, Digital Marketing & Strategy - Philanthropy
Reports to: Director, Digital Marketing & Strategy
Location: New York, NY (Full-Time, On-Site)
The Role:
Roc Nation, a Live Nation joint venture, is seeking a Manager, Digital Marketing & Strategy - Philanthropy. The role will manage the overall digital impact of philanthropic endeavors to support the continued development and growth of these efforts. Responsibilities will include creating and managing the content strategy/calendar, identifying relevant opportunities for action, campaign ideation, facilitation & reporting. The Manager will be responsible for identifying and monitoring relevant events and providing actionable insights with a view to grow the overall digital presence.
Responsibilities:
Content Marketing: Develop and manage short and long-lead social content calendars for 8-10 clients; using agile methodologies to ensure a consistently relevant strategy
Client Management: Support and manage relationships with key stakeholders and various partners to seamlessly execute content plans; understanding sensitivities and guardrails to tailor the strategy accordingly, as necessary
Content Management & Analytics: Analyze content performance to determine posting strategy for optimal performance within social media platforms; ultimately securing coverage in external media, where applicable. Qualitative, regular reporting on content and campaign performance is a key focus
Social Media & Web Development: Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content
Live Event Coverage: Support client events as needed by creating plans for content capture and leading digital specialists to publish content to social media in real-time
Creative Marketing: Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through thought-leading social dialogue
Brand Marketing: Ensure brand integrity across all digital content. Copywriting in the brands’ tone of voice and maintaining an authentic presence is necessary
Content Creation: Create high-quality assets and infographics in real-time, as needed
Other Priority Marketing: Develop and execute content release campaigns and other marketing efforts as needed around client’s key initiatives; with a focus on opportunities to leverage latest social technology
Qualifications:
Bachelor's degree in a related field preferred
Strong oral/written communication skills
Proven ability to create compelling, results-driven social media campaigns
An in-depth understanding of social media platforms, industry trends, new technologies and digital services
Experience developing successful, multi-channel community engagement campaigns
Detail-oriented with superior organizational skills
Track record of building and maintaining strong business relationships
Ability to multi-task in fast-paced, high profile, on-the-fly environments
Ability to accommodate digital requests beyond office-hours, addressing breaking news and other moments in real-time
Experience working with social management and listening platforms
Experience creating social media content using Adobe suite or similar
Experience with website management, CMS, and html
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite
Note – Roc Nation benefits and policies differ from Live Nation.
The expected compensation for this position in NYC is:
$64,000.00 USD - $80,000.00 USD
The expected compensation for this position in Westchester is
$64,000.00 USD - $80,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law. It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County. Similar positions located outside of Westchester County Westchester County, a potential new employee’s salary history will not be used in compensation decisions.
