Department: Marketing and Communications
Reports to: Head of Marketing and Communications
Direct Reports: Social & PR Coordinators
Position
Status & Locations: Full time / On Site
Salary: $80,000-$90,000
About
Invictus Games 2025:
The
Invictus Games is a biennial international adaptive sporting
competition for wounded, injured, and sick service personnel and
veterans from around the world. Through the power of sport, the
Games inspire recovery, support rehabilitation, and generate a
wider understanding and respect for those who have served
their country.
The
Invictus Games Vancouver Whistler 2025 will take place from
February 8 to 16, 2025, on the traditional territories of
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(Tsleil-Waututh) Nations. Over 500 wounded, injured and sick
service personnel and Veterans from more than 20 nations are
set to compete in a wide range of adaptive sports, including
adaptive winter sports, for the first time in Invictus Games history.
The
Vancouver Whistler Games Corporation (VWGC) is a Canadian
not-for-profit organization established to organize and host the
Invictus Games Vancouver Whistler 2025.
The Role:
In conjunction with the Head of Marketing & Communications, the Communications Manager will develop a strategy to promote and increase support for the Invictus Games Vancouver Whistler 2025 and its mission. The Communications Manager will lead the implementation of the strategy by creating consistent and compelling communications for various channels internally and externally, building positive relationships with media, agencies, and stakeholders, developing and managing an ambassador program, and identifying and capitalizing on PR opportunities. The Communications Manager has responsibility over owned channels as well and will integrate the development of a humanized content approach that helps bring the purpose of the organization to life. Story telling should be something that excites you! Key to the success of this role is the ability to foster beneficial relationships with the internal team and a diverse group of external stakeholders & partners. As a strong team player, the position requires resourcefulness, creativity and hands-on execution.
Key
Areas of Responsibility:
- In conjunction with the Head of Marketing & Communications, develop, implement, and manage the overall communications strategy, ensuring alignment with mission and objectives and that it seamlessly integrates into the overall Marketing, Communications and Community Engagement Plan
- Develop and oversee content strategy in conjunction with Marketing Manager that integrates across all internal, stakeholder and external channels and audiences
- Act as the primary point of contact for media, partners, ambassadors, and agencies.
- Build and foster strong relationships internally and externally with key partners & stakeholders to align with shared objectives and amplify communication efforts.
- Collaborate with the broader team and external partners to gather information, compelling stories, and other related initiatives to transform them into engaging content for various platforms.
- Provides guidance and oversight around social media platforms to ensure they are being leveraged to connect with our community and audiences and to provide engaging content that will be amplified
- Plan and manage PR campaigns, media events and opportunities within budget using spokespersons, competitors, and ambassadors to ensure positive media coverage and public engagement.
- Lead the development and management of an ambassador program and engage with identified individuals, including former competitors, veterans and celebrities/influencers aligned with the mission.
- Lead issues management strategy including recommendations for positioning, briefing spokespeople etc
- Support organizational crisis communications efforts by developing contingency plans, preparing key spokespersons, and ensuring accurate and timely communication during challenging situations.
- Support the planning and execution of media operations during the Games.
- Management of 2 coordinators and any communications volunteers or interns.
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Qualifications,
Skills, Competencies:
- Post-secondary degree in communications, public relations, journalism, or a related field.
- 5+ years experience in communications, preferably within the sport, event or non-profit industries.
- Proven ability to successfully manage coordinators or volunteers.
- Demonstrated experience managing media relationships with regional and national media outlets.
- Demonstrated experience working directly with senior executive
- Strong understanding of strategic communication principles, public and media relations.
- Strong understanding of social media channels
- Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences.
- Demonstrated ability to develop and execute comprehensive communication strategies across traditional and digital platforms.
- Experience in crisis communications and issues management.
- Outstanding organizational and project management skills, with the ability to handle multiple priorities and meet deadlines.
- Strong interpersonal skills and the ability to work collaboratively within a team and with a diverse group of stakeholders.
- Knowledge of the Invictus Games, adaptive sports, and the military community.
- Fluency (written & verbal) in French is an asset.
The Process:
-
We
do our best to contact all applicants on the status of their application.
-
Successful
applicants can expect to receive an invitation to a
15-minute phone call within 8 business days of their application.
-
Please
note that applicants must already be eligible to work in
Canada until February 28, 2025.
-
The
Invictus Games 2025 is an equal opportunity employer. The
diversity of our team is at the core of our success. We
actively seek to promote a workplace culture that fosters
mutual respect, collaboration, and open communication
among all employees.
