Summary
Develops internal and external digital communications initiatives
Diversity and Inclusion
Embracing diversity for a richly inclusive community is a Guiding Principle at JWU. Our students, faculty and staff have varied backgrounds, experiences and perspectives that unite us as one community and contribute to our success. We are committed to enhancing the diversity of our workforce teams and we encourage individuals from underrepresented groups to apply.
Johnson & Wales University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, genetic information, national origin, disability status, protected veteran status or any other basis prohibited by law.
Essential Job Functions
- Collaborates with university administration to develop and maintain communication mediums and marketing materials such as electronic newsletters to effectively communicate university initiatives to internal and external audiences
- Acts as administrator for the university’s prospective student Customer Relationship Management (CRM) system and provides support and training for others on the system
- Assists in the development and execution of strategies for both new and existing email content production and delivery, including creating email content
- Writes, edits, or rewrites emails from internal and external sources for proper positioning, and to align with brand messaging
- Proofreads copy for email, print, and other related admissions marketing projects
- Oversees the creation and implementation of prospective student print and email communications to maintain consistency of messages across communication channels
- Coordinates photography and video needs for the university’s digital platforms, collaborating with university departments as necessary
- Researches, re-purposes and executes integration of content across channels using data driven analytics, such as open and click-through rates
- Performs other duties as assigned
Required Qualifications
- Minimum of a bachelor’s degree
- Moderate amount of experience working in digital content development, email marketing, communications, higher education, marketing or other related experience
Preferred Qualifications
- Bachelor’s degree or greater in communications, marketing or a related field
- Experience using Slate Customer Relationship Management (CRM) system
- Experience with email marketing including email template creation and segmentation
- Experience creating content strategies utilizing KPI’s to analyze data
- Experience with HTML
Please Note: Qualified candidates must live or relocate within a daily commuting distance of the Providence Campus location upon hire.
Applications are accepted on an ongoing basis until job posting is closed.
