Stanford’s Graduate School of Business (GSB) has earned a global reputation for excellence from its innovative and immersive management education programs. The GSB’s degree and non-degree programs provide students with a transformative educational experience that is built on a foundation of faculty research. Through these efforts, the school creates ideas illuminating management practice and develops innovative, principled, and insightful leaders.
Stanford’s GSB Executive Education is seeking an accomplished strategic leader to assume the role of Managing Director of Marketing. This leadership position will play a critical role in shaping the marketing function, driving enrollment, enhancing brand visibility, fostering the growth and success of our portfolio of executive education programs, and developing and mentoring a dynamic team.
The successful candidate will bring deep knowledge of generating marketplace demand and experience building and leading high-caliber organizations. If you are prepared to discover, grow and attract new opportunities to change lives, change organizations, and change the world, we invite you to apply.
Primary Responsibilities Include:
- Develop a clear narrative for the GSB Exec Ed marketing team that aligns with the overall goals and mission of the GSB and the University.
- Translate the narrative into a clear marketing roadmap, inclusive of measurable and achievable marketing goals that contribute to the overall success of the organization.
- Explore complementary approaches to current GSB Exec Ed search-based marketing model, including content marketing, targeted database marketing, and inside sales with personal advisors.
Strategic Planning:
- Develop and implement integrated marketing strategies that inspire, and maximize reach, efficiency, impact, and enrollments.
- Create plans to methodically and systematically attract leads across the top of the entire portfolio funnel and then cultivate these leads into customers/paid participants by collaborating with sales, programs, and technology teams.
- Collaborate with key stakeholders to adopt and integrate cutting-edge technologies, platforms, and tools to deliver on the marketing roadmap, drive efficiencies, and build a competitive edge.
- Create and nurture lifelong learners turning them into a community of loyal brand advocates.
- Create a cohesive experience ecosystem for prospects and customers by bringing together customer touchpoints.
- Adapt to new trends and changing market dynamics, recommending clear courses of actions.
- Establish key ROIs, KPIs, and success metrics and align tactics to help meet them.
- Creatively showcase Stanford GSB faculty research and management frameworks.
Product Portfolio Oversight:
- Conduct market research to identify opportunities, trends, and competitive landscapes to inform product portfolio strategy.
- Partner with stakeholders at all levels to develop and implement a roadmap for new products and enhancements, ensuring products are relevant and deliver product-market fit.
- Foster a culture of collaboration and open communication across functions to guide the organization toward adoption of strategic portfolio initiatives.
Budget Management:
- Develop and manage the marketing budget, ensuring optimal allocation of resources to driving both marketing initiatives and sales budgets.
- Monitor ROI and adjust strategies as needed to maximize budget efficiency.
- Focus on creating value for the organization by achieving cost efficiencies over time.
Team Leadership:
- Own the development of the marketing team structure, inclusive of identifying operational needs, and hiring and retaining talent.
- Lead and inspire a high-performing marketing and sales team, providing guidance, mentorship, and fostering a culture of collaboration.
- Set clear performance expectations and KPIs, regularly gathering and analyzing data to measure team performance, making data-informed evaluations and decisions.
Qualifications:
- Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
- Demonstrated ability to develop and execute successful marketing and sales strategies.
- Highly collaborative approach - skilled at influencing cross-functional decision makers across all levels in a way that reinforces the culture and makes the organization stronger in the long run.
- Strong analytical skills and a data-informed approach to decision-making.
- Excellent communication and presentation skills.
- Curiosity - valuing lifelong learning and personal development.
- Growth mindset - with diverse experiences and transferable skills.
- Proven experience developing, hiring, and retaining a staff of professionals.
In addition, preferred requirements include:
- 8+ years leading a marketing and/or sales organization.
- Professional experience in executive education.
- Advanced degree in Marketing or Business.
How to Apply
We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.
Why Stanford is for You
Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure.
