The Stanford Psychiatry Center for Youth Mental Health & Wellbeing (CYMHW) is seeking a Brand and Communications Manager to manage the overall communication strategy for the CYMHW and the allcove integrated youth mental health program. The essence of allcove is expressed through its brand, co-designed through a year-long, iterative engagement with youth from around the United States. Maintaining brand integrity is fundamental to reaching youth with the messaging and touchpoints that resonate with and matter to them. The brand has the flexibility to be adapted to individual communities to reflect local context and culture. Brand expression guidelines will offer allcove centers direction on implementing the brand with integrity. The centers will also benefit from a centrally developed website architecture, outreach campaigns, social media strategy and a range of communication materials that can be adopted for their local use.
The Manager will develop and implement a communications plan to increase visibility of the CYMHW’s portfolio of programs, with specific emphasis on the CYMHW’s largest program, allcove. The Manager will drive allcove’s marketing and content strategy to achieve positive brand recognition among young people ages 12-25 and brand fidelity and consistency across allcove centers. The Communications Manager will be an integral member of the allcove central office team in charge of both traditional and digital marketing communications processes. The Communications Manager will plan, coordinate and implement communication strategies and products for the central allcove team as well as the 11+ allcove centers licensing the allcove brand. The Communication Manager will also be responsible for developing innovative and exciting methods for increasing the visibility of allcove to relevant and diverse audiences. The Manager will supervise a Marketing Coordinator and work collaboratively across the entire CYMHW team. We are looking for an organized, strategic storyteller who can balance regular communications with new efforts to engage a wide audience.
Responsibilities include:
- Create and regularly update the allcove brand guidelines and guidance documents and art files.
- Drive and evolve allcove’s brand marketing and content strategy across channels, including social media, events, blogs, partnerships/sponsorships and ads.
- Drive and evolve the CYMHW’s communication and content strategy across channels, including social media, events, blogs, partnerships/sponsorships and ads.
- Support allcove centers with facilities development and brand adherence.
- Create and lead outreach campaigns to targeted audiences.
- Creating content for websites and social media channels.
- Manage the allcove.org website and oversight of individual center pages.
- Producing online and print publications, including heavy involvement with the allcove toolkit.
- Coordinating the communication plans, production and posting of video/photos from conferences and events.
- Identifying and writing stories, Q&As, blogs and wrap-up pieces.
- Serve as point person for email inquiries to allcove and Stanford CYMHW inboxes.
- Measure campaign effectiveness.
- Ongoing scan/reporting of relevant brand perceptions and related brand trends.
- Represent the brand(s) by attending conferences and other events.
- Vendor & contract management.
- Other duties may also be assigned.
DESIRED QUALIFICATIONS:
- Proven expertise in executing campaigns that build awareness of a brand and its services, preferably for a non-profit or mission-driven organization.
- Experience with digital, web, print, social media marketing.
- Demonstrated ability to work with multiple program areas and internal stakeholders.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience. Experience in marketing, communications, graphic design and/or social media content development strongly desired.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
- Previous experience in product, program and/or services marketing.
- Ability to work independently to meet expected deadlines and schedules.
- Experience with managing projects.
- Knowledge of marketing across channels including digital and print.
- Familiar with market research and data analysis.
- Creative problem solver.
- Excellent oral and written communication skills.
CERTIFICATIONS & LICENSES:
None
PHYSICAL REQUIREMENTS*:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
WORKING CONDITIONS:
Occasional work on evenings and weekends.
WORK STANDARDS:
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures.
