Resumes Accepted Until
November 7, 2024
Resume Contact
BE PART OF SOMETHING GREAT
Job Description
Are you a strong writer with the ability to adapt content across multiple communication methods. Do you have a passion for storytelling? Great! Under the direction of the Director of Marketing and Communications, the Content Strategist and Writer will be a key player in telling the stories that highlight the Y’s mission and impact. In this dynamic and creative role, you'll collaborate with our team to produce content for marketing materials, emails, social media, website, and videos with a goal of increasing member growth, member engagement and retention, and fund development. The Content Strategist and Writer will determine which formats best communicate various types of content, identifying ways to increase brand awareness, and conduct keyword research. The Content Strategist and Writer should also be able to analyze user engagement metrics to determine effectiveness of content created. If you're passionate about storytelling and driving growth through social media, video, and web content, this is the role for you!
As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. In keeping with the mission, values, and vision of the YMCA of Greater Louisville, the Content Strategist and Writer will plan, produce, and edit content to produce engaging messaging across multiple platforms to support YMCA initiatives.
Qualifications
KNOW HOW/QUALIFICATIONS:
1. Bachelor’s degree in Communications, Journalism, Marketing, Digital Marketing, or a related field is required (or equivilant experience).
2. Three to four (3–4) years of proven experience in writing and producing content, preferably in a nonprofit or community-focused setting.
3. Strong interpersonal, verbal, and written communication skills.
4. Portfolio showcasing previous projects (required).
5. Proficiency in Microsoft Office and social media scheduling.
6. Strong visual storytelling abilities.
7. Experience working with and managing outside vendors and agencies.
8. Proven editing and proofreading experience; must have excellent spelling and grammatical skills.
9. Understanding of social media platforms (FB, IG, YT, TT) and best practices for stories, reels, and feed posts.
10. Creative thinking and self-starter.
11. Knowledge of Adobe Creative Suite (InDesign, Illustrator, and Acrobat Pro).
12. Ability to storyboard, plan, and direct video content.
13. Strong written and verbal communication skills, including the ability to present to diverse audiences.
14. Creative sense that thrives across a variety of genres including web, social media, and email.
15. Must be able to handle and meet multiple deadlines and possess strong organizational and project management skills.
16. Good technical understanding and demonstrated ability to learn new tools quickly.
17. Perform problem analysis and resolution at strategic and functional levels in a fast-paced, deadline-driven environment.
18. Ability to think and act independently based on established organizational priorities.
19. Strong ability to function as a team-member, with a strong focus on customer service.
PHYSICAL DEMANDS:
Sitting for long periods
Ability to hear
Ability to see
Ability to speak
Ability to type
Ability to lift 20 pounds
Ability to transport from various sites
Essential Functions
1. Conceptualize, create, and craft content for a wide variety of programs and services for video, email, stories, social media, website, and print collateral.
2. Collaborate with the marketing team to develop innovative ideas; create and write content for our continued storytelling work.
3. Develop and executive content strategies that drive traffic, generate leads for membership and programs, and grow online fundraising presence.
4. Determine which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting key word research.
5. Write and produce significant communication pieces understanding what audience is to be reached with what message.
6. Write social media content and post on our social media channels using Loomly.
7. Edit website content and schedule page changes for campaign launches.
8. Maintain a cohesive visual identity, maintain Y-USA branding guidelines, and oversee brand standards Association-wide.
9. Works with outside agencies when needed to coordinate brochures, collateral, and direct mail.
10. Develop creative and design best practices.
11. Collaborate closely with Videographer/Editor to ensure creative alignment and adherence to strategic objectives.
12. Produce storyboards, scout talent, conduct interviews, and direct video shoots with Videographer/Editor.
13. Travel to secondary locations as identified with program objectives.
14. Collaborate with YMCA branches to identify stories and content to align with the organization's mission and community goals.
15. Juggle multiple editing projects under tight deadlines.
16. Engage with staff, members, volunteers and donors to get the perfect story/angle.
17. Foster a sense of community by promoting inclusivity and participation among all demographics.
18. Maintain files in an organized and logical way to easily collaborate with team.
19. Stay up-to-date on industry trends, tools, best practices, and local community needs.
20. Adhere to established YMCA brand standards.
21. Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.
22. Serve as a role model and advocate of the YMCA mission, promise, values, and voice.
23. This job description may not be all-inclusive and employees are expected to perform all other duties as necessary or assigned/director by management. Job description and duties may be modified.
WORK ENVIRONMENT:
Noise level = moderate
Exposure to electrical/mechanical mechanisms
EFFECT ON END RESULT:
1. The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization.
2. Membership and program participation grows in quality and quantity.
3. The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows.
4. The aspirations of the Y’s Strategic Vision are well-known internally and externally among shareholders and the community at large.
STATUS: Full-time, Exempt
STARTING SALARY: $65,000
