The Greater Austin YMCA is hiring a Marketing Director! Apply today!
Job Description
The Marketing Director is a results-driven, hands-on leader responsible for driving excellence in marketing execution across the organization. Reporting to the Chief Marketing Officer, this role focuses on leading high-impact marketing initiatives, setting standards, and improving how marketing work gets done. This role is responsible for converting the Chief Marketing Officer’s strategic vision into actionable frameworks, tactical plans, and disciplined execution that advance enterprise-wide objectives and drive growth in service to the Greater Austin communities.
This position is designed for an experienced marketer who thrives in a player-coach environment and cross-functional work through influence and collaboration.
This role is intentionally both strategic and executional. You will build plans and roll up your sleeves to bring them to life. You lead integrated marketing work across the portfolio, ensuring that projects and campaigns are insight-led, measurable, and optimized to drive acquisition, engagement, and revenue.
Qualifications
- Bachelor’s degree in marketing, business development, or related field.
- 5+ years of progressive experience in marketing with a high degree of cross-functional team projects.
- 1–2 years of experience leading or managing a marketing team or project teams.
- Proven track record in nonprofit marketing is preferred.
- Demonstrated success in driving revenue growth in competitive markets utilizing digital and traditional marketing to drive acquisition and retention.
- High familiarity with brand development planning, innovation, and creative development processes.
- Strong experience in brand foundational tools, consumer insight identification, segmentation, and target audience development.
- Concept and brief writing of innovation, product renovation or commercial news.
- Ability to pull insights from multiple sources and synthesize them into compelling stories for change.
- Entrepreneur mindset who finds ways to break down growth barriers, pivot and perform in changing market dynamics.
Essential Functions
- Lead the development, launch, and hands-on execution of integrated marketing campaigns that accelerate growth and community impact. Project focus can span membership growth, program participation, and philanthropic giving.
- Lead the complete marketing process for assigned projects and programs, from gathering insights and strategic planning to creative direction, execution, performance measurement, and ongoing optimization.
- Build data-informed audience strategies, select PESO channels, and ensure creative assets are tailored to platform performance.
- Analyze results, synthesize clear insights, and drive continuous optimizations.
- Demonstrates positive energy to effectively represent our brand internally and externally. Monitors brand compliance through all touchpoints to ensure consistency. Supports the Chief Marketing Officer, who is our brand’s lead storyteller, creating strategic narratives that convey the essence of our brand’s identity and purpose through all mediums from digital to traditional.
- Ensure consistency and integrity of the Greater Austin YMCA brand by conducting regular audits and maintaining strict adherence to brand guidelines.
- Collaborate with the CMO to elevate brand narratives and strengthen brand preference across the market.
- Lead the creation, execution, and optimization of innovative digital and traditional marketing campaigns that align with organizational objectives for revenue generation.
- Leverage digital trends, tools, and technology to build winning marketing plans that resonate with target audiences.
- Demonstrate a test and learn mindset to learn fast with tangible data to give confidence to scaling further.
- Develop new ways of engaging consumers to gain more attention in-center, near our centers and digitally in the market to attract more prospects and serve more of our community.
- Coach team members in marketing craft, executional excellence and problem solving.
- Identify and improve processes that elevate speed, quality, consistency, and innovation.
- Contribute marketing expertise to cross-functional projects and organization-wide initiatives.
- Work collaboratively across teams to bring org-wide priorities to life.
- Lead with clear communication, strong partnerships, and commitment to executional excellence.
- Organize workstreams, clarify expectations, guide contributors, and coordinate cross-functional efforts to ensure timely, effective delivery.
- Help shape and strengthen the future-state marketing function, contributing to how the team grows in capability and structure.
- Represent the YMCA at key community events and networking opportunities, building lasting relationships that deepen our presence and impact in the community.
- Lead innovative community outreach initiatives, such as events and strategic partnerships, to strengthen the YMCA’s connection with members and the broader community.
- Participate in Association events and contribute marketing expertise to organizational projects and initiatives as assigned by the Chief Marketing Officer.
Physical Requirements
In the course of performing job duties, the employee is regularly required to sit, stand, walk, bend, talk, and occasionally lift and/or move items, including equipment, furniture, and/or children. We are committed to providing reasonable accommodations for individuals with disabilities to enable them to perform these essential functions. If you require any accommodations or have specific concerns regarding these physical requirements, please feel free to discuss them during the interview process.
About Us
The Greater Austin YMCA is a nonprofit community enterprise with a purpose of elevating quality of life in central Texas by boldly expanding access for all children, adults, families and seniors in our dynamically growing community. Founded in 1953 and anchored in three Central Texas counties, the Y has served close to 500,000 people and provided more than $30M in financial assistance and program subsidies over the past 10 years. We operate 8 community centers and Camp Moody along with 6 early childhood education centers, 60 afterschool programs on school campuses in four districts, and 20 summer camps, with 1500 staff team members, 1000 volunteers, and a $48M annual operating budget.
Additional Information
The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
We Take Care of Our People
Our mission isn't just a statement--it's a guiding force that shapes our actions every day. Rooted in our unwavering commitment to serving our community and esteemed team members, our mission is a true way of life. We're passionate about fostering health and wellness for all, and we're truly excited to introduce the following comprehensive benefits package that has been thoughtfully designed to prioritize your well-being.
- Health Insurance: We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees.
- Retirement Savings Plan: We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future.
- Paid Time Off: Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave.
- Additional Perks: Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,000 annually.
Apply Online
