Job Description
Under the direction of the Senior Director of Business Development and Operational Compliance, the Business Development Coordinator is primarily responsible for generating, managing, and converting membership and program leads through proactive grassroots marketing and community outreach efforts. This role supports the development and execution of a comprehensive internal and external business development strategy designed to drive market-driven growth and revenue expansion across assigned areas of the Association. The Coordinator works collaboratively with key members of the Association’s management team to implement outreach initiatives, track and manage leads, and support membership engagement and retention strategies that strengthen the Association’s presence and impact within the community.
Qualifications
-BA/BS in Management, Business, Marketing, Communications or related field. Master's degree preferred.
-Minimum of two-years of experience in customer service and/or sales preferred.
-Ability to work nights, weekends, and holidays as needed.
-Extensive knowledge of membership practices and quality program development.
-Excellent customer service and interpersonal skills required.
-Computer literacy in Microsoft Office programs. Prior knowledge of SGA Pulse and HubSpot software is a plus.
-Strong networking skills with ability to build relationships with staff, members and community leaders in an effort to develop membership growth.
-Strong time management, project management, and organizational skills with attention to detail.
Essential Functions
-Work collaboratively with local branches to generate new membership and program leads through hands-on grassroots business development efforts, including community tabling, outreach, and participation in community and corporate partner events during weekdays, evenings, weekends, and some holidays as needed.
-The role requires meeting a minimum number of community and corporate partner events, as established by the Senior Director of Business Development and Operational Compliance, while actively supporting lead generation, sales efforts, and execution of association business development plans.
-Conduct market research to identify new business development opportunities and understand the local market competition.
-Travel throughout the Association’s service areas to meet with potential membership and/or program partners.
-Collaborate with the Marketing and Communications team to develop marketing messages and resources to support the membership and program growth strategy.
-Participate in and support the Annual Campaign.
-Participate in workshops, trainings and seminars that will enhance professional growth.
-Demonstrate and model the YMCA’s four core values of Caring, Honesty, Respect, and Responsibility.
-Perform such other job-related duties as may be periodically assigned by the Supervisor.
-Provide training and ongoing support to branch and association staff on lead management best practices, including lead capture, follow-up, and conversion standards.
-Ensure all leads are accurately entered, tracked, and maintained in HubSpot or another designated lead management system or another lead management system designated by the Senior Director of Business Development and
-Operational Compliance, and conduct regular audits to ensure data integrity and compliance.
Develop and distribute monthly KPI reports related to lead generation, conversion, and follow-up performance, and partner with leadership to address trends and improvement opportunities.
-Build and maintain relationships with community organizations, schools, municipalities, and employer partners to support ongoing outreach, referrals, and corporate engagement opportunities.
-Support presales, new facility openings, and major initiatives by coordinating outreach activities, staffing events, and capturing and managing leads during high-volume campaigns.
-Manage all aspects of the organization’s mascot (Pickle Dill) appearances, including scheduling visits, coordinating event logistics to support lead‑generation and community engagement efforts, and overseeing the rotation and readiness of staff assigned to wear the mascot costume.
-Adhere to all Association safety policies and procedures, with specific emphasis on youth protection, including avoiding one-on-one interactions, immediately reporting red-flag behaviors to a supervisor, and fulfilling all mandated reporter requirements.
Cause-Driven Leadership Competencies
Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.
Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.
Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
