Social Media and Marketing Executive - Global's Make Some Noise
Global Charities
Social Media and Marketing Executive for Global's charity, Global’s Make Some Noise. This role will focus on managing social media channels and creating engaging digital content to support fundraising goals.
Reporting of the Role
This role reports to the Senior Marketing Executive and will support in delivering powerful and engaging content across our digital channels to encourage followers to understand and support Global’s Make Some Noise in order to help reach its fundraising goals.
Global’s Make Some Noise is part of Global Goodness, harnessing the power and reach of our brands to support small charities across the UK, raising vital funds and awareness to help the people who need it most in our communities.
Overview of job
This is a hugely exciting hands-on role which combines a marketeer’s audience-focused thinking and digital skills, along with an understanding of using data to engage new audiences and encourage supporters to donate. The postholder will be responsible for supporting the delivery of various fundraising campaigns and activities, as well as the day-to-day running of our social media channels.
The postholder will also be required to cover the Senior Marketing Executive and the Senior Marketing Manager as needed. The shape of the role will evolve across the year according to our external and internal campaign priorities.
3 best things about the job
You’ll get to use your marketing and data analysis skills to make a real and positive difference, working with amazing causes and great people from charities across the UK.
You’ll work alongside some of the biggest radio stations, high profile talent and with a range of teams across Global’s portfolio.
You’ll have the opportunity to develop a variety of skills through creativity and innovative thinking.
Measures of success –
In the first few months, you would have:
Developed your knowledge of our supported charities and found compelling and innovative ways to share their stories online.
Built great relationships with the Global’s Make Some Noise team and other stakeholders.
Become adept as using the digital platforms and tools for creating social and web content.
Created a monthly reporting process to review insights from our social media accounts, website and fundraising platforms to inform marketing content and support the wider fundraising team.
Designed brilliant assets and crafted copy which helps bring our campaigns to life.
Supported the wider team on fundraising initiatives that you can feel proud of.
Brought new ideas about trending content and digital activity to your work and to the wider team.
Responsibilities of the role
Lead key marketing areas and provide support across the organisation to deliver effective communication and fundraising activities.
Manage and schedule social media activity.
Use social and digital platforms to drive fundraising through our digital community.
Lead on creating insights reports that can drive fundraising, using data from the website, social media insights, our fundraising platforms and the Global insights team.
Support the delivery of the marketing strategy and implement communications plans for fundraising and awareness-raising activities.
Maintain a monthly content plan and create engaging storytelling content for our platforms.
Find new and exciting ways of telling our story, promoting activities, and engaging with our audiences across digital platforms, keeping an eye out for trends and competitor activity.
Write compelling communications and proof copy, ranging from community fundraising to corporate partner activities.
Create high quality assets to support activity using Photoshop, Canva and in-app video editing tools.
Use Canva, Photoshop and in-app (video) editing tools to design and create assets including social media posts, short-form videos, ROS ads, screens, internal resources, fundraising materials, print programme ads, team presentations and digital banners.
Collecting photo and video content (on iPhone) for use on social channels at charity visits, challenge events, fundraising activities, Make Some Noise Day and Make Some Noise Night etc.
Act as a brand guardian, ensuring all internal and external stakeholders have the resources and support they need to meet brand guidelines.
Ensure all output is compliant and in-line with the latest rules and industry guidelines.
Support on production of email marketing.
Support on managing our website through content generation, copywriting, uploads and data analytics
Maintain Google Ad Grants, SEO and SMO tactics and analyse data to optimise future marketing, content and design.
Working with the Social, Digital and CRM teams across Global to collaborate on content creating an ‘always on’ presence for Make Some Noise across the brands’ digital channels.
Digital reporting of social media platforms, fundraising platforms, QR codes, email newsletters, UTM links and the website and utilising these insights to make content recommendations to inform future fundraising and content plans.
Supporting the wider team in creation of marketing and fundraising materials
Community management of our social media platforms – posting and scheduling content, replying to messages, comments and replies.
Managing our subscriber data
Assisting in product development, working with internal and external stakeholders to build new products for our store.
Assist with online presentation and promotion of the Make Some Noise shop and take ownership of shop brand guidelines.
Support delivery of the brand review and ongoing work to drive brand awareness
Support the wider charity team with marketing support as and when required.
Write-up post-project reports and analysis, suggesting areas of improvement.
Look out for digital trends and innovations that could benefit Global’s Make Some Noise in terms of awareness, efficiency or fundraising income.
What you will need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
Background: Relevant experience in digital, marketing or communications environment. Previous charity experience is an advantage.
Social and Digital: You’ll have an excellent grasp of social and digital marketing and experience of using digital platforms to engage audiences.
Analytical: You will be data driven and always looking at the insights to inform and improve future activity, especially with regards to social media activity/engagement and user journeys from digital to donation.
Writing: You’ll be experienced in writing content for a variety of media, with a brilliant style that can range from punchy to emotive, to suit different audiences and activations. You’ll have a high standard of literacy and strong attention to detail.
Planning: You’ll be highly organised, with demonstrable experience of working under pressure, often to tight deadlines.
Systems: Ideally, you’ll have experience in the use of social media scheduling platforms (Buffer), Adobe Photoshop, Canva, website content management systems, e.g. WordPress, Pardot CRM platforms and analytics software.
Creativity: You’ll be a creative, innovative thinker and storyteller, with an eye on digital trends.
Learning: You’ll have a desire for continuous learning of best marketing practice.
Proactivity: A proactive thinker, always looking to spot opportunities and using your initiative to spot issues before they occur.
Team player: Seeing a project right through to the end – working out of hours when necessary and to support our events. We’re looking for a supportive, enthusiastic and proactive team member with the drive and determination to help out and get things done and who is always looking to spot opportunities.
Everyone is welcome at Global
Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.
We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com
