By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good!
Job Description:
WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
WHAT YOU NEED TO KNOW ABOUT THE JOB:
The American Red Cross is seeking a highly motivated individual to join our Fundraising & Marketing Technology Group (FMTG) in supporting applications that help to deliver ARC’s mission to “prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
In this role, you will be responsible for driving personalized experiences to enhance customer engagement. You will collaborate with cross-functional teams to develop and execute personalized content strategies, leveraging data-driven insights and Adobe’s technology stack. As an Adobe Platform Developer, you will manage customer journeys and personalization efforts throughout the Red Cross flagship sites, redcross.org and RedCrossBlood.org, and work closely with marketing team members to determine a strategy for identity recognition and personalization at scale. The ideal candidate will possess strong communication skills and a creative mindset.
WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):
• Collaborate with cross-functional teams, including marketing, design, analytics, and IT, to define personalization goals, requirements, and KPIs.
• Develop and execute personalized content strategies across Adobe's digital platforms.
• Utilize Adobe Experience Cloud solutions, including Adobe Target, Analytics, Data Collection (tags), and Adobe Customer Data Platform (CDP) to implement and optimize personalized experiences.
• Work with the user experience and testing team to plan and implement new user experiences.
• Work with stakeholders to help explain personalization and get ideas for future tests, etc.
• Stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology.
Scope: Individual contributor that works under limited supervision. Apply subject matter knowledge. Capacity to understand specific needs or requirements to apply skills/knowledge.
Qualified candidates must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.
WHAT YOU NEED TO SUCCEED (required/minimum qualifications):
• Bachelor’s degree in computer science, Information Technology, marketing, digital media, or a related field.
• 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization.
• Proficiency with Adobe Experience Cloud, including Data Collection (tags), Target, Adobe Experience Manager/ Adobe Experience Cloud, experience with Adobe Customer Data Platform a plus.
• 5+ years of experience developing applications using JavaScript.
• Excellent problem-solving skills, attention to detail, and the ability to work independently as well as part of a team.
• Effective communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Proven track record of driving successful outcomes in optimizing customer journeys.
• Knowledge and experience with conversion rate optimization.
• Experience with agile methodology and project management tools is a plus.
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PAY INFORMATION:
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.
This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.
BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work, retirement, getting healthy and more. With our resources and perks, you have amazing possibilities at the American Red Cross to advance and learn.
• Medical, Dental, & Vision Plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with up to 6% Match
• Paid Family Leave
• Employee Assistance Programs
• Disability and Insurance: Short + Long Term
• Service Awards and Recognition
Apply now! Joining our team will provide you with the opportunity to make a difference every day.
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
