Stanford Graduate School of Business
Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.
The Communications and Marketing department at Stanford Graduate School of Business seeks a dynamic Brand Manager. This person will recommend and implement forward-thinking brand strategies that align with Stanford GSB’s vision and goals. The Brand Manager will also manage day-to-day brand operations and integrated brand marketing campaigns. The ideal candidate will blend market insights and creative thinking to enhance our global reputation and support our mission. They will be able to translate complex data into actionable insights and work collaboratively across departments to bring brand strategies to life.
Join us in this exciting opportunity to shape the brand of a world-class institution. As our Brand Manager, you'll be at the forefront of brand innovation, helping to drive positive change across business, government and societies.
Note: a writing evaluation will be included in the interview process.
Your primary responsibilities* include:
- Under the guidance of senior management, recommend and execute brand marketing strategies to meet business objectives.
- Manage brand marketing plans and campaigns across a variety of channels, including collaborating with internal stakeholders and vendor partners.
- Work closely with cross-functional teams, including design, social media, and web, to maintain brand integrity.
- Manage day-to-day brand operations, including approval processes, brand guidelines, and advisory requests.
- Oversee design and production of brand marketing materials from inception to deployment.
- Conduct in-depth market research, including competitive benchmarking, to inform strategic recommendations to drive the brand forward.
- Analyze campaign and performance metrics, and provide data-driven insights to inform decisions regarding strategic marketing direction.
- Assess market opportunities and track market trends. Recommend brand marketing improvements based on findings.
- Continually monitor, refine, and improve our brand positioning, including messaging and potential rebranding initiatives.
- Manage relationships with vendors and agencies to support brand objectives.
To be successful in this position, you will bring:
- Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience. MBA is a plus.
- Previous experience in brand marketing and management.
- Ability to drive cross-functional groups toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Understands how to implement integrated brand marketing programs across channels, including digital and print.
- Strategic mindset with the ability to translate business objectives into effective brand marketing and communication initiatives.
- Experience with market research and data analysis.
- Demonstrated problem solver.
- Exceptional written and verbal communication skills.
- Excellent presentation skills.
- Strong writing and storytelling abilities.
- Ability to work a hybrid schedule.
- Occasional overnight travel. Occasional work on evenings and weekends.
In addition, preferred requirements include:
- Experience in digital branding and social media strategy.
- Familiarity with design software (e.g., Adobe Creative Suite).
How to Apply
We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.
