Stanford University is one of the world’s premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford’s future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
Stanford Live presents a wide range of the finest performances from around the world, fostering a vibrant learning community and providing distinctive experiences through the performing arts. With its primary home at Bing Concert Hall and a popular second venue at historic Frost Amphitheater, Stanford Live draws on the breadth and depth of Stanford University connecting performance to the significant issues, ideas, and discoveries of our time.
Under the guidance of the Stanford Live Director, the Director of Marketing and Communications works on the development and implementation of marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Drives cross-functional collaboration across the organization. Provides direct supervision to personnel, as well as the management of select outside vendors, to ensure effective operation.
In this role, you will:
- Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
- Manage program budget, goals, and objectives in alignment with organizational goals
- Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels (i.e., web presence, digital and print).
- Participate in the Stanford Live senior management team, including strategic planning, and coordination of efforts with other university departments.
- Responsibility for marketing department staff including the recruitment, management, development, and retention.
- Set pricing for all Stanford Live events working closely with the Programming and Ticketing departments
- Working closely with Ticketing department and the Stanford Live Director, identify opportunities to utilize dynamic pricing to maximize revenue
- Guide planning and execution as needed to support marketing objectives.
- Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
- Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
- Manage vendors/contractors on specific projects.
- Other duties may also be assigned
In order to be successful, you will bring:
- Bachelor's degree and 5 years of relevant experience; or a combination of education and relevant experience.
- Demonstrated commitment to promoting and supporting an environment of diversity and inclusion.
- Previous experience in non-profit or similar product, program and/or services marketing.
- Experience with digital, web, print, social media marketing.
- Strong design eye both in print and web, and ability to provide clear and constructive design feedback.
- Ability to lead multiple cross-functional teams and departments toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Experience with market research and data analysis.
- Understands how to implement effective marketing programs across multiple channels.
- Creative problem solver with strong critical thinking skills.
- Strong written and oral communication and presentation skills.
- Prior experience in planning and managing program budgets.
- Proficient knowledge of Tessitura, TNEW and/or Spektrixa plus.
- Excellent understanding of Google Analytics and Adobe Photoshop/Illustrator/Indesign
PHYSICAL REQUIREMENTS:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
Don’t meet every single requirement? At the Vice Presidency for the Arts and Stanford Live we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. Let us know in your cover letter how your experience makes you a good fit for us. You may be just the right candidate for this or other roles!
At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
Why Stanford is for You
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
- Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
- A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
- A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
- Discovery and fun. Stroll through historic sculptures, trails, and museums.
- Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
