Job Summary
The Assistant Director of Digital Philanthropy leads annual giving efforts through digital channels to maximize both alumni engagement as well as contributions at the annual giving level. The Assistant Director is responsible for increasing revenue and total donors through digital channels including crowdfunding, giving day, social media, texting, videos, and working with colleges on giving programs via email use. The incumbent strategically leads and implements digital fundraising processes, guidelines, procedures, and implementation and works closely with university departments and groups on the full cycle of digital fundraising projects. The incumbent coordinates closely with annual giving and alumni direct marketing programs for seamless outreach and fundraising; applies expert content and technical knowledge to develop and implement specific telemarketing and digital fundraising programs that support overall Annual Giving, Alumni Relations, and University Advancement strategy and goals.
The Assistant Director oversees the Digital Engagement Center (formerly the Student Call Center). The Digital Engagement Center attempts to reach people where they are and by multiple channels of digital communications including but not limited to, Videos, Phone Calls, Emails, Text Messaging; innovates in programming by using new approaches involving digital tools; attempts to understand and track the loyalty of stakeholders; relies on digital analytics in decision-making; emphasizes digital communications internally and with stakeholders; operates from the perspective of a single institution rather than a siloed department; empowers staff to experiment, innovate, communicate; and focuses on the mobile experience for staff and stakeholders.
The Assistant Director supervises Donor Experience Ambassadors (students) and the calling program. Ensures efficient and successful call center operations. The Assistant Director sets up appeal projects and segments, maintains the telemarketing appeal calendar and calling schedule, and monitors and reports on progress. The Assistant Director works in collaboration with their manager, the Associate Vice President of Alumni & Community Engagement to champion these efforts.
Key Responsibilities
- Manages, and strategically plans, coordinates, and implements activities related to all Annual Giving and Alumni Relations phone-a-thon programs and digital fundraising platforms including, but not limited to crowdfunding, giving day, social media, texting, and videos
- Ensures the digital philanthropy platform applications are functional and up-to-date; serves as liaison to application vendor
- Oversight and management of phone-a-thon and digital fundraising programs
- Collaborates with and advises Alumni Relations, Development, other University Advancement, and campus units to develop and implement phone-a-thon and digital fundraising programs including, but not limited to Alumni Association membership and college/unit campaigns
- Implements, within telemarketing and digital fundraising programs, a results-driven annual giving strategy, and university-wide comprehensive campaign initiatives. Analyzes results to make performance improvements when necessary
- Manages the Digital Engagement Center operations to ensure the success of the daily operations including the Digital Engagement Program and phone-a-thon
- Serves as an in-house expert on phone-a-thon systems and works as a liaison with the vendor for the phone-a-thon systems
- Evaluates digital fundraising projects and guides successful execution to project owners
- Gathers, analyzes, and interprets statistical information and generates reports and analyses on all calling and digital fundraising programs’ performance and results
Knowledge, Skills & Abilities
- Knowledge of annual giving fundamentals, strategies, and best practices
- Demonstrated knowledge of telemarketing practices, procedures, and regulations
- Knowledge of digital fundraising platforms, processes, and best practices including but not limited to crowdfunding, giving day, social media, texting, and videos
- Strong oral and written communication skills
- Knowledge of the concepts, principles, ethics, and practices of fundraising, and donor relations
- Strong customer service ethic; knowledge of donor-driven customer service and stewardship practices
- Strong analytical and problem-solving skills; ability to perform accurately in a detailed-oriented environment
- Ability to work evenings and weekends when the calling program is active
- Ability to write reports, business correspondence, training, and procedure manuals.
- Working knowledge of donor/prospect databases and calling and digital fundraising applications, as well as standard office applications
- Ability to teach telemarking fundraising and outreach techniques to student workers, manage students effectively and inspire them in their work
- Ability to communicate with constituents in a professional and respectful manner
Required Qualifications
- A bachelor's degree and/or equivalent training
- Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
Preferred Qualifications
- Bachelor’s Degree
- Excellent written communication skills
- Proficiency with computers including Microsoft Office, Google, social media platforms, and/or applications
- Demonstrated organizational skills
- Experience working in a student call center
Compensation
Classification: Administrative Analyst/Specialist – Exempt II
Anticipated Hiring Range: $6,600/month - $7,400/month
CSU Salary Range: $5,022/month - $9,083/month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.
Application Procedure
Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
- Resume
- Letter of Interest
All applicants must apply within the specified application period: December 7, 2023 through January 2, 2024. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.
Contact Information
University Personnel
jobs@sjsu.edu
408-924-2252
CSU Vaccination Policy
The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu.
Additional Information
Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.
The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.
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All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.
Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at clerycompliance@sjsu.edu.
Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf. The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at uhs-frontdesk@sjsu.edu.
Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.
Equal Employment Statement
San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).
